Publicis: partnership with The Trade Desk
(CercleFinance.com) - Publicis announced on Thursday that it is teaming up with US technology company The Trade Desk to adapt to the new rules on cookies and Internet tracking that have been in place since the beginning of April.
Under the terms of the partnership, Epsilon, the French group's data marketing subsidiary, will join forces with The Trade Desk's ad buying optimisation platform (DSP).
The companies say that the idea is to develop next-generation, data-driven, personalised digital advertising campaigns in formats such as video, audio, native and social.
The Publicis share is still a bit under the weather on Thursday, down almost 1%, while the CAC 40 is up almost 0.5% in afternoon trading.
Copyright (c) 2021 CercleFinance.com. All rights reserved.
Under the terms of the partnership, Epsilon, the French group's data marketing subsidiary, will join forces with The Trade Desk's ad buying optimisation platform (DSP).
The companies say that the idea is to develop next-generation, data-driven, personalised digital advertising campaigns in formats such as video, audio, native and social.
The Publicis share is still a bit under the weather on Thursday, down almost 1%, while the CAC 40 is up almost 0.5% in afternoon trading.
Copyright (c) 2021 CercleFinance.com. All rights reserved.