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Publicis: group reorganised into 8 key markets

(CercleFinance.com) - Publicis announced today that the group's geographic presence will be organised into 8 key markets, which will implement the model deployed in recent months in several countries, including the UK and France, the "Country Model".


“The eight key markets are North America, the United Kingdom, France, DACH (Germany, Switzerland and Austria), Northern & Central Europe, Southern Europe, Asia Pacific & Middle East/Africa, and Latin America,” Publicis said.

“Each market will be led by a leadership team, allowing Publicis Groupe to break down silos at the country level, accelerate cross-fertilization and new business firepower, and leverage the best of The Power of One organisation. This new structure will also drive the integration of capabilities within the countries or regions and make the organisation more efficient.”


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