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Publicis: consolidates part of yesterday's leap.

(CercleFinance.com) - This morning Publicis consolidated part of its 4.
6% leap yesterday, with the stock down 1.5%, resulting from the publication of interim results that exceeded expectations.

Indeed, the advertising giant returned to organic growth: after -2.5% in Q4 2016 and then -1.2% in Q1 2017, with the like-for-like increase in sales reaching +0.8 % in Q2, the group announced yesterday, hence exceeding market expectations.

UBS underlined that the consensus was much less optimistic and expected a 0.5% decline in sales in organic terms in Q2. Performance in the group's largest market - North America (-5% in Q1, +0.2% in Q2) came as a pleasant surprise.

Over H1 2017, however the trend remains negative (-0.2% in organic terms, at 4.8 billion euros; +1.9% on a reported basis). However, the operating result improved (+3.1% to 638 million euros, meaning a margin of 13.2%, up 20 basis points). Net income group share inched up (+1.6% to 387 million euros), with EPS benefiting from share buybacks (+4.4% to 1.89 euro).


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