Eurazeo: towards investment in Ultra Premium Direct
(CercleFinance.com) - Eurazeo has announced that its Eurazeo Brands division has signed an exclusive agreement to invest 68 million euros to acquire a majority stake in Ultra Premium Direct, a premium pet food company.
This company works with veterinary nutritionists to develop recipes rich in high-quality animal proteins, without artificial colours, flavours or preservatives. It also has a production and research centre in Agen.
Eurazeo Brands will support the company's growth through additional support for the brand and its community, the digital platform and the diversification of the range of products and services, as well as its European rollout.
Copyright (c) 2021 CercleFinance.com. All rights reserved.
This company works with veterinary nutritionists to develop recipes rich in high-quality animal proteins, without artificial colours, flavours or preservatives. It also has a production and research centre in Agen.
Eurazeo Brands will support the company's growth through additional support for the brand and its community, the digital platform and the diversification of the range of products and services, as well as its European rollout.
Copyright (c) 2021 CercleFinance.com. All rights reserved.