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Accor: a new luxury brand with sbe

(CercleFinance.com) - At the Berlin Hospitality Conference, sbe, an international group that designs, manages and operates renowned hotel brands worldwide, has announced the launch of its new luxury brand, The House of Originals, in partnership with Accor.


This new collection of hotels will include London's Sanderson and St. Martins Lane, Istanbul's 10 Karakoy and the Miami Beach Shore Club.

"The support of sbe's partner, Accor, will be critical in establishing the brand internationally by offering sbe's customers and partners access to an unparalleled global distribution and procurement infrastructure.".

The House of Originals collection is set to grow quickly, although thoughtfully; it already has five locations in the US and internationally.


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