Accor: signs partnership with Waze
(CercleFinance.com) - On Monday, the Accor group announced that it has entered into a partnership with the free mobile navigation app, Waze, which will benefit the groups three Ibis brands (Ibis, Ibis budget Ibis styles) in France.
This partnership will enable each brand to access Waze innovations first, customised and tailored targeting, as well as Waze user behaviour data.
The hotels will be able to highlight the proposed proximity services (concierge, take-away breakfasts, wellbeing experiences, etc.) and improve their visibility on the navigation application.
Copyright (c) 2018 CercleFinance.com. All rights reserved.
This partnership will enable each brand to access Waze innovations first, customised and tailored targeting, as well as Waze user behaviour data.
The hotels will be able to highlight the proposed proximity services (concierge, take-away breakfasts, wellbeing experiences, etc.) and improve their visibility on the navigation application.
Copyright (c) 2018 CercleFinance.com. All rights reserved.