JCDecaux: wins 10-year contract for Manchester
(CercleFinance.com) - JCDecaux announced late on Monday that its subsidiary JCDecaux United Kingdom has won a tender for a ten-year advertising contract, awarded by the City of Manchester, to deliver digital content through 86 community information panels (CIPs) found in the city centre.
JCDecaux will develop, maintain and market the digital advertising space for these 86 units (172 screens), which are set to be installed in the second half of 2021.
Each panel will display both commercial advertising and public announcements on two state-of-the-art digital screens, JCDecaux said.
Designed specifically for Manchester, the units will display the logos of Manchester City Council. They will be powered by renewable energy and maintained by technical teams equipped with electric vehicles, in order to limit CO2 emissions.
Copyright (c) 2020 CercleFinance.com. All rights reserved.
JCDecaux will develop, maintain and market the digital advertising space for these 86 units (172 screens), which are set to be installed in the second half of 2021.
Each panel will display both commercial advertising and public announcements on two state-of-the-art digital screens, JCDecaux said.
Designed specifically for Manchester, the units will display the logos of Manchester City Council. They will be powered by renewable energy and maintained by technical teams equipped with electric vehicles, in order to limit CO2 emissions.
Copyright (c) 2020 CercleFinance.com. All rights reserved.