JCDecaux: wins 20-year contract in Finland.
(CercleFinance.com) - On Thursday after trading JCDecaux announced that at the end of a call to tender, it has won the exclusive advertising contract for 1,500 bus and tram shelters in Helsinki (636,000 inhabitants).
This contract will run for a period of 20 years.
According to its terms, JCDecaux Finland, the leader in outdoor advertising in the country, will deploy 250 digital screens in bus and tram shelters in Helsinki, paving the way for the creation of the first network of digital outdoor advertising (DOOH) in the country.
Eventually covering up to 32 cities where JCDecaux already manages street furniture for advertising purposes, it will reach 60% of the Finnish population.
Copyright (c) 2017 CercleFinance.com. All rights reserved.
This contract will run for a period of 20 years.
According to its terms, JCDecaux Finland, the leader in outdoor advertising in the country, will deploy 250 digital screens in bus and tram shelters in Helsinki, paving the way for the creation of the first network of digital outdoor advertising (DOOH) in the country.
Eventually covering up to 32 cities where JCDecaux already manages street furniture for advertising purposes, it will reach 60% of the Finnish population.
Copyright (c) 2017 CercleFinance.com. All rights reserved.