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Abercrombie & Fitch: to open new concept store in Hong Kong.

(CercleFinance.com) - By the end of the year Abercrombie & Fitch will open a new concept store in Hong Kong, in the heart of the largest mall of the region, the company said on Thursday.


The American apparel retailer has signed an agreement with Wharf Holdings to bring its brand to Wharf's Harbour City, which attracts over 80 million visitors a year.

The new Abercrombie & Fitch store, which will have a surface area of approximately 6,800 square feet, is one of seven new concept stores due to be completed by the end of 2017.

The updated store is intended to bring a new vision of the brand to the customer, which is already displayed in the prototype store that opened earlier this year in Columbus, Ohio.

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