Visa: to launch cobranded payment card with Accor
(CercleFinance.com) - Accor is teaming up with Visa to develop a co-branded payment card for the launch of a new customer loyalty program, the French hotel group said on Tuesday.
The partnership will bring together Accor's loyalty program and Visa's payment capabilities to create the new "ALL" card, which will enable its members to use it for everyday purchases.
It will offer members tailored rewards based on customer preferences and the ability to earn more loyalty points when staying at an Accor property or when making purchases.
Through the partnership, Accor will increase the benefits of its recently launched loyalty program, "Accor Live Limitless" (ALL), to its 64 million member base.
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