Procter & Gamble: joins TerraCycle's Loop platform

(CercleFinance.com) - On Friday Procter & Gamble announced the signing of a partnership with Loop, a circular e-commerce platform developed by the recycling specialist TerraCycle.


"Many of P&G's largest global brands, including Pantene, Tide, Cascade and Oral-B will participate in this innovative platform later this year," the group said.

Loop is a global circular packaging and shopping solution that processes packaging that is collected, cleaned, refilled and reused.



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