Nike: invests in hands-free footwear start-up
(CercleFinance.com) - Nike has made an investment - for an undisclosed amount - in Handsfree Labs, a Utah-based pioneer in hands-free footwear technology, in the latest example of the sportswear maker's will to strike deals with start-up tech firms.
HandsFree Labs has a portfolio of patented step-in shoe technologies branded as "F.A.S.T." (Foot Activated Shoe Technology).
Beyond the strategic investment in the firm, Nike has also signed an exclusive intellectual property licensing partnership with Handsfree.
Copyright (c) 2019 CercleFinance.com. All rights reserved.