Kraft Heinz: partnership with BEES in Latam
(CercleFinance.com) - Kraft Heinz announces an expanded partnership with BEES for the B2B market, with the ambition to gain one million potential new points of sale in Latin America, and in particular to strengthen its presence in Mexico, Colombia and Peru.
Created by AB InBev in 2019, the BEES e-commerce platform accelerates the digital journey for retailers. It is now active in 20 countries and has won over $32bn in gross merchandise value.
BEES will enable grocery chains, foodservice organisations and small shops in Latin America, to stock up on Kraft Heinz products at the click of a button, while enabling the food company to reach new retailers.
Copyright (c) 2023 CercleFinance.com. All rights reserved.