Ford: all-new Bronco to be revealed on Disney's media

(CercleFinance.com) - Ford said on Thursday that it will reveal its new Bronco 4x4 family on Monday 13 July across Disney's media networks.


Three customized 3-minute films will air on ABC, ESPN and National Geographic in each network's first commercial break during prime-time programs, the US carmaker said.

All three films will be available on streaming platform Hulu the next day.

Ford initially planned to reveal its new Bronco SUV lineup in June at the Auto Show in Detroit, but the company had to review its strategy after the coronavirus pandemic prompted organizers to cancel this show.

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