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AT&T: strategic agreement with Salesforce

(CercleFinance.com) - AT&T and Salesforce announce a multi-year strategic agreement to “deliver entirely new connected experiences for AT&T's millions of customers,” as part of the telecom operator's broader transformation.


AT&T will deploy Salesforce Customer 360 to create a single view of every customer across every touchpoint, offering highly adapted and organized customer experiences.


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