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Publicis: opens 'Pub' in Amsterdam

( - Advertising group Publicis and Heineken have jointly announced the opening of a new agency based in Amsterdam, which will build on a five-year partnership between both companies.

Called The Pub, this consumer space is advertised as "Innovative in terms of structure and approach," i.e. a creative space that features the very essence of Heineken.

The Pub will leverage Epsilon and Publicis Sapient to deliver a smart brand creative experience.

It is set to open on 1 January 2021.

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