Publicis: wins creative partnership with AXA
(CercleFinance.com) - Publicis announces the continuation of its exclusive partnership with AXA for its advertising in 30 countries, following a 10-month pitch process that also included Dentsu, Havas, Omnicom and WPP.
The advertising group was also selected as a partner for its media strategy and buying in the UK, Germany, Italy and Hong Kong. In these countries, it will set up integrated teams to lead both creation, media and data.
"Publicis' data expertise will be key to accelerate AXA's marketing transformation, beginning with advertising, and in deploying a powerful, relevant and aligned engagement strategy," Publicis said.
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