Lagardère: over 7.4 million listeners for radio stations
(CercleFinance.com) - The Lagardère group that its radio stations had a total of 7,451,000 listeners according to the Médiamétrie audience score for January-March 2019, including 3,204,000 daily listeners for Europe 1, which represents a cumulative audience of 5.
Still according to Médiamétrie for January-March, Lagardère says that over 2,100,000 people listen to RFM every day, meaning a cumulative audience of 3.9%, while Virgin Radio has 2,435,000 daily listeners, i.e. 4.5% cumulative audience.
The difficult context for radio media overall since January validates our intentions to accelerate the transformation of Europe 1, RFM and Virgin Radio, said Laurent Guimier, vice-chairman and CEO of these three stations.
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