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SEB: invests in Blisce fund

( - Groupe Seb has announced an investment in the Blisce fund, through its investment arm Seb Alliance.
This is the first transatlantic B Corp certified VC fund, led by entrepreneur Alexandre Mars.

With this investment, complementary in terms of positioning with Seb Alliance's current partner funds, the household appliance maker is opening up further to start-ups in the US specialising in Direct-to-Consumer (D2C).

In addition to the financial aspects, Seb Alliance teams will work closely with the fund's teams to develop start-ups by contributing their knowledge of consumers and markets.

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