Peugeot: launches the Eurorepar product line in India
(CercleFinance.com) - PSA Group today announced the launch in India of the Eurorepar range of high-quality multi-brand products.
PCA India, PSA Group's local entity, has signed a sales and distribution agreement with GoMechanic. This is a renowned player in the Indian aftermarket with a network of flagship workshops and partners, spare parts retailers and an e-commerce platform.
Roland Bouchara, Senior Vice President, Sales and Marketing India - Groupe PSA, said, “We are very excited that our globally proven, aftermarket brand, Eurorepar is being introduced in India. Eurorepar products are developed in line with strict, comprehensive quality procedures through suppliers who are systematically audited by Groupe PSA. We believe Eurorepar is the best alternative for Indian customers, who are looking for spare parts at smart prices and are not necessarily eager to spend a higher price for premium aftermarket brands”.
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