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LVMH: launches new luxury maison with Rihanna

( - LVMH announces the creation, with Robyn Rihanna Fenty, of a new luxury maison.
Called Fenty, this maison, which is headquartered in Paris, is developed by Rihanna, with its debut scheduled for this spring 2019.

"The new Maison... takes shape with her vision in terms of ready to wear, shoes and accessories, including commerciality and communication of the brand," the global leader in luxury goods stated.

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