LVMH: new visual identity for Berluti

(CercleFinance.com) - The LVMH Group announced on Friday evening that it has redesigned the visual identity of the Berluti brand.


"The new “1895 Berluti Paris” logo features the brand's name as it was carved onto an “Alessandro” shoe tree, which is then accented with the year the founder established himself as a shoemaker. The corners of each letter have been subtly erased to signify new beginnings."

Kris Van Assche will present his first Berluti ready-to-wear collection in January 2019, for the autumn season 2019-2020.


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