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Pernod Ricard: acquisition of Rabbit Hole Whiskey finalised

( - Pernod Ricard announces that it has taken a majority stake in Rabbit Hole Whiskey, a super-premium bourbon maker based in Louisville, Kentucky.
This transaction was announced in June.

“With this strategic partnership, Pernod Ricard expands its newly created portfolio of specialty brands, gathering smaller brands with unique and comprehensive value propositions and select distribution,” it explained at the time.

The agreement entails founder Kaveh Zamanian keeping the majority of his shares and staying in charge of the operations of Rabbit Hole, which will be included in the New Brand Ventures portfolio along with Smooth Ambler and Del Maguey.

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