Pernod Ricard: acquires Rabbit Hole Whiskey

(CercleFinance.com) - Pernod Ricard, through the New Brand Ventures division of Pernod Ricard USA, today announces the signing of an agreement to acquire a majority stake in Rabbit Hole Whiskey, a super premium-grade bourbon maker, which is based in Louisville, Kentucky.


"With this strategic partnership, Pernod Ricard expands its newly created portfolio of specialty brands, gathering smaller brands with unique and comprehensive value propositions and select distribution," the French spirits giant said.

The agreement provides that its founder Kaveh Zamanian retains the majority of its shares and will remain in charge of Rabbit Hole's operations, which will integrate the New Brand Ventures portfolio alongside Smooth Ambler and Del Maguey.


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