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JCDecaux: more advertising at London Heathrow Airport

( - JCDecaux has announced that its UK subsidiary JCDecaux UK has integrated programmatic buying capabilities into its advertising spaces at London Heathrow Airport.

The offering is designed to connect ad buyers and sellers to advertising inventory via VIOOH, the world's first digital out-of-home (DOOH) platform.

Advertisers will be able to combine the precision of targeting and flexibility of programmatic buying with the effectiveness of high-impact digital out-of-home (DOOH), the second fastest growing medium after mobile advertising, at Heathrow, the UK's busiest airport and one of the world's leading international hubs, it said.

As part of a 20 year partnership with Heathrow, JCDecaux will introduce these new programmatic capabilities across all Heathrow and Heathrow Express terminals - over 700 digital screens.

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