JCDecaux: signs partnership with S4M
(CercleFinance.com) - On Monday evening JCDecaux announced a global partnership with S4M, the drive-to-store platform, "enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall".
"This offer, which will be available initially in 8 markets worldwide including France, the USA, Spain, Italy, Belgium, the Netherlands, Singapore and Mexico, will allow advertisers to buy drive-to-store campaigns both on JCDecaux's OOH network, and on mobile using S4M's platform," JCDecaux said.
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