JCDecaux: advertising contract for Lille

(CercleFinance.com) - JCDecaux has announced that it has won the advertising contract for the public transport network of the Lille metropolis (90 towns, comprising approximately 1.
2 million inhabitants).

This 5-year contract has been signed with Transpole, a subsidiary of keolis (one of the world leaders in public transport).

Under this contract, JCDecaux will manage the upkeep, maintenance and operation of advertising space in public areas: over 1,000 shelters (961 bus shelters and 55 tram shelters). 80 will be equipped with LCD 85'' digital screens.

In all, this contract represents 2225 advertising screens.


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