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Ipsos: subsidiary MMA named leader in Forrester report

( - Market research firm Ipsos announced on Thursday that the marketing measurement platform of its subsidiary Ipsos MMA had been named "leader" in the latest Forrester Wave report.

The report states that Ipsos MMA offers the market a high-end consulting approach that coordinates data, technology, measurement and optimization.

In a press release, Ipsos MMA points out that it has been selected following 95% of the calls for tender in which it has participated over the past 20 months.

Ipsos' subsidiary says that its clients include the American pharmaceutical company Regeneron, the British life insurance group Prudential and the pet shop chain Petsmart.

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