Volkswagen: new head of brand strategy

(CercleFinance.com) - Volkswagen announces the appointment of Christine Wolburg as Chief Brand Officer, Head of Brand Strategy, Volkswagen Passenger Cars, a newly created position, effective April 1, 2025.


She will be responsible for strengthening the brand experience of Volkswagen Passenger Cars and will head the Marketing department, succeeding Susanne Franz.

Reporting to Thomas Schäfer, CEO of the brand, she will work on the global consistency of Volkswagen's image.

A former executive with Mercedes-Benz and Berliner Verkehrsbetriebe, she brings expertise in marketing and customer experience.

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