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BMW: invests $10m in Alitheon

(CercleFinance.com) - BMW i Ventures has announced its investment in a 10 million dollar Series A round of financing for Alitheon, an optical artificial intelligence technology company.


The company's FeaturePrint technology quickly and easily scans physical objects for irrefutable identification, authentication and tracking.

BMW i Ventures has already invested in the company's first round of funding and is co-leading this round alongside Imagine Ventures, a Seattle-based venture capital firm.

Counterfeiting is a 2.3 trillion dollar annual problem that is continuing to grow worldwide.

Alitheon's patented FeaturePrint technology creates for items what fingerprints are for people - a unique identifier that requires no modification of the item.


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